You should personalize your store to provide a better experience for your customers.
After scanning one of your offers, customers will see your store's information. Below you can see an example of a 'blank' store, without any information:
Doesn't look quite inviting, does it?
To personalize your store you need to enter your store and open the menu in the top right corner.
As you can see, you need to set a store title and a contact email address. You can also add a website as well as a personal message for your store.
Additionally, you can add the PGP-key for your email address.
After filling out the information, you need to update your store by sending a transaction to the Blockchain.
Once the transaction has been accepted by the network, customers will see this screen when scanning one of your offers: